Matthew Stewart has a
wonderfully funny article in the current Atlantic,
mocking "The Management Myth." As "founding partner of a
consulting firm that eventually grew to 600 employees,"
Stewart "interviewed, hired, and worked alongside
hundreds of business-school graduates," and in this June
Atlantic concludes their time getting an M.B.A.
hugely a waste of time. In exchange for spending two
years in business school, and going far into debt, the
most that most got out of it was "learning how to keep a
straight face while using phrases like eout-of-the-box
thinking,' ewin-win situation,' and ecore
competencies.'"
Stewart's take on the
funniness of all this goes back to the history of
business schools and their successions of management
theories. He recounts these from back in 1899, when
Frederick Winslow Taylor posed the first questions
famously seeking systematic productivity from
workplaces. From experiments he did then, Taylor got
his classic text, The Principles of Scientific
Management. He got an appointment to teach
"Taylorism" at America's first graduate school offering
a master's degree in business (Harvard, in 1909). But
something odd was going on underneath all this, writes
Stewart. Much as Taylor claimed scientific objectivity,
he never published the data for his first key
observations, and such data as vouched these claims in
his textbook proved to be non-reproducible: not "scientific" after all.
The subsequent history
of management theory proves similarly amusing for
Stewart, recounting as he does the "revolutions" in
gurus urging changes in business organizations, most
recently with people like Tom Peters and Gifford Pinchot
and their "end of bureaucracy" and the "perpetually
creative organization." These were the reforms for the
1990s – but one thing, he says, cannot be said of all
this newness: it's not new.
Stewart shows the
history of "reforms" in business theory as making the
same loops generation after generation. Harvard
Business School professor Rosabeth Moss Kanter a decade
before Peters and Pinchot was also urging ridding the
old "segmentalist," vertical business hierarchies for
ones more "informal," "integrative," and "change-oriented." But even in her 1980s Kanter wasn't
new. Back in 1961 Tom Burns and G. M. Stalker had their
turn with a best-selling diatribe against the old "mechanistic" flow charts and for the newly
"organic."
They, too, notes Stewart, wanted less vertical dynamics,
and more lateral ones, and "ad hoc" coordination centers
and jobs continuously redefined. But these weren't
new. James Worthy had celebrated the "flat"
organization in the 1940s, "and W. B. Given coined the
term ebottom-up management' in 1949. And in the 1920s
Mary Parker Follett was attacking "departmentalized"
thinking.
Management theorists,
says Stewart, don't practice science any more than did
founding guru Taylor, and that's because M.B.A.s have
turned "obfuscatory jargon – in other words, bullshit"
into a collection of quasi-religious dicta . . .
ensconced in a protective bubble of parables (otherwise
known as case studies)." Theirs is at best, Stewart
says, "a subgenre of self-help," a discipline that
mainly consists "of unverifiable propositions and
cryptic anecdotes, is rarely if ever held accountable,
and produces an inordinate number of catastrophically
bad writers."
Stewart nevertheless
finds all this funny for the simple fact that in their
rush for re-fashioning jargon all hew close to one
delectable fact, one great old theme: the perennial
contest between efficient rationality on one hand, and
human emotion on the other. "And the debate goes on,"
he says, one side always putting stress on efficiency,
the other on people having feelings.
Literature and
philosophy have posed this same basic theme, says
Stewart, much better than management theory ever can:
"In the 5,200 years since the Sumerians first etched
their pictograms on clay tablets . . . human beings have
produced an astonishing wealth of creative expression on
the topics of reason, passion, and living with other
people." Thus he contrasts the looping rounds of
management theorists with a someone like Descartes, who
as "students of philosophy know, . . . dismantled the
edifice of medieval thought by writing clearly and
showing that knowledge, by its nature, is intelligible,
not obscure." Stewart urges the best of our "books,
plays, music, works of art, and plain old graffiti" as
"every bit as relevant to the dilemmas faced by managers
in their quests to make the world a more productive
place."
He sees something else
key to literature and philosophy, and missing from
management lit: the awareness that "values" even in the
business world imbue everything, all the time.
Corporate America, for instance, typically measures
productivity as if it were an objective issue, and
neutral – a mere "description of some aspects of
physical reality": how much stuff can a worker
lift? Stewart argues instead that questions like this
always carry moral issues: how much stuff should
a worker lift. Workplaces are all about power, he says
– that's why every issue has rational, efficiency sides
inevitably weighed against the human. It is always
power that settles these equations, though at the same
time, "All of business is about values, all the time,"
he says. Power fits the human to its bottom line,
always by one perspective: "how much of a worker's
sense of identity and well-being does a business have a
right to harness for its purpose?"
During the same week
that the June Atlantic appeared, someone by Web
name "Willmon" posted a blog with the title "Leviathan,"
relating the issue of values to Big Brother government (http://billmon.org/archives/002440.html,
May 13, 2006). Willmon raised this question when polls
were showing 63% of Americans willing to defer to the
U.S. National Security Agency (NSA) mining our private
phone calls by the billions. We are so deferential,
Willmon guesses, speaking of us in third-person, for
perhaps the oldest illusion:
By giving up their
privacy and – potentially – their civil liberties in
exchange for a
degree of protection (real or imaginary)
from terrorism, they've sacrificed items that apparently
are of only marginal value to them for something more
important – their belief that the organization is
looking out for them.
Willmon also nods to
Stewart's contrast between values economic and human –
how organization leaders may be ruled, unknown even to
themselves, by their own comfort issues:
This is particularly
true when the officials at the top of the heap – who are
theoretically in the driver's seat – are either
incompetent, corrupt (and thus not inclined to challenge
the status quo) or driven by their own personal
imperatives, such as obsessive fear of external or
internal enemies.
And he sees, too, how the high-ranking often deny huge
areas of their own emotional lives, ascribing them
instead to bureaucracies. And
the modern bureaucracy
(and I would include the modern megacorporation in that
category) functions more like a machine, or perhaps a
colony of one-celled organisms like a coral or a sponge.
It's essentially mindless, driven by a set of basic
imperatives, of which the most relentless is the urge to
grow, to expand both in size and power. To paraphrase
Edward Abbey: It has the ideology of a cancer cell.
Willmon sets the allure of growth as the
primary value goading organizations. He sees how Dick
Cheney has fed NSA's spying engorgement as "one of a
horde of data mining organisms cloned form Admiral
Poindexter's original Total (as in totalitarian)
Information Awareness program." This cloning growth has
come logically because, when humanity most denies other
values, it can most further debase itself in thrall to
cancer-metastasizing growth scenarios. Bureaucracies
can sink to this logic when managers losing sight of
other human values thus turn to technology as efficiency
substitute. Cheney and his Sorcerer's Apprentice clones
have themselves massively turned to technology, Willmon
says, to compensate for the "U.S. intelligence
community's . . . obvious deficiencies in human
intelligence gathering." This has happened, too, as
part of an "even more long-standing tradition – at work
since the first Europeans arrived on the continent – of
substituting cheap capital (processor chips) for
expensive labor (spooks)." It all follows the "economic
need to stuff the giant, gaping maw of the defense
industry with IT contracts." Worse, it all happens due
to the
complete lack of any
countervailing force in American politics, to the point
where it is no longer possible to imagine any
president – much less a retired general – standing up to
warn his fellow citizens about the growing power of the
military-industrial complex.
"Two world wars," Willmon says,
"a dozen genocides and innumerable police
states later, the piranha truly has grown into a whale:
an armor-plated, nuclear-armed, supercomputing whale
with a bad case of paranoia." So we not only have
"a
national security bureaucracy running completely out of
control," but also have its debased values replicated "throughout corporate America and in American society as
a whole." Willmon admits himself as one of the
"millions of Americans . . . in the corporate or public
sector white collar world" who "have already grown
accustomed to a loss of personal privacy and a degree of
social control" – even if "most shops don't expect
the rank and file to act like the smiling idiots in the
latest corporate training film."
He locates the moral position most of us have reached in
the other parts of our bureaucracies, all of us
accommodating in a singular way: "The lesson learned is
submission to authority, or at least the passive
acceptance of hierarchical relationships." We've
learned
to be good
bureaucrats, and good bureaucrats understand that if the
organization is tapping phones – or infecting test
subjects with syphilis or dumping toxic waste in rivers
or shipping undesirable people off to concentration
camps – it must have a good reason.
Both Matthew Stewart
and Willmon understand the degrees of the "belief that
the organization is looking out for" us when, really, it
contrarily but follows the most debased allures of
efficiency, surrendering all other views of humanity to
the lowest, where otherwise cancerous bureaucracies
float their most-privileged in protective bubbles, all
masked by clouds of cant, cliché, and specialized
sloganeering. Stewart and Willmon both agree that this
reduced form of culture permeates all the bureaucracies
of corporate America – but neither ever wonders where it
was that we all systematically learned the values of
giving up our privacy, stepping outside of our personal
lives, playing sucker to the living dead. Neither ever
looks to that greatest metastasizing crèche
– our massively replicating corporate academia in it all
its mutually-isolated specialist departments, and
impersonality conceits. |